Daphne Alex is a story told through print, color, and movement.
Every piece begins as an idea or a feeling, and transforms into something you can wear.
Proudly crafted in Greece, we are more than just colorful clothing.
Each piece represents a harmonious blend of femininity and creativity, encouraging women everywhere to search for their own sense of style and stand out from the crowd.
MEET THE FOUNDER
For Daphne Alexiadou, design was never just about clothing. It was about translating memories, moods, and movement into something tangible. What started as a childhood dream slowly evolved into a personal creative language, one expressed through print.
Based in Athens, Daphne approaches fashion through the lens of art. Self-taught in textile design and illustration, she developed a distinct visual identity defined by bold color stories, expressive shapes and a balance between structure and playfulness.
Every print is imagined, designed, and carefully refined by her.
This hands-on process is not just preference; it is a philosophy.
Daphne Alex is built on intention: original artwork, thoughtful design, and pieces created to feel personal.
HAND DRAWN & ORIGINAL
Print is the heart of the brand. It defines the silhouette, the mood, and the movement of every garment.
All of our patterns are hand-drawn and designed exclusively by Daphne. With great attention to detail, she gives her full love and devotion to every stroke and drawing, carefully crafting patterns that tell captivating stories. The prints are often inspired by the eternal love for the Greek summer, the blooming flowers, wild animals, and all the shapes and colors that nature has to offer.
Each collection is developed slowly and intentionally, allowing space for creativity rather than noise.
MADE IN GREECE
From the beginning, originality was non-negotiable.
Every print is developed in-house, ensuring that each collection carries a distinct visual identity.
Our values are important to us and an important part of our identity. Daphne Alex is a brand that firmly supports and believes in the “Made in Greece” idea. All stages of our production, from the design to printing, cutting, and sewing, are done proudly in Greece.
We invite you to explore our collection and experience the fusion of art and fashion that defines our brand!
