“Daphne Alex” is a Greek brand founded by the designer & illustrator Daphne Alexiadou in 2021. With a palette of vivid colors and unique prints, every garment is a canvas of self-expression and sophistication. Proudly crafted in Greece, DAPHNE ALEX is more than colorful clothing. Each piece represents a harmonious blend of femininity and creativity, encouraging young women everywhere to search for their own sense of style and stand out from the crowd. In our world, being different is the most beautiful trend of all.
All of our prints are designed by Daphne, and used exclusively for each garment. With great attention to detail, she gives her full love and devotion to every stroke and drawing, carefully crafting patterns that tell captivating stories. Our prints are often inspired by the eternal love for the Greek summer, the blooming flowers, wild animals, and all the shapes and colors that nature has to offer.
Our vibrant designs blend a bold feminine spirit with artful expression, so every piece feels unique and special. We believe that when we stay curious and pay attention to the beauty around us, we create designs that we can truly love and that can make us feel special.
It all began with a childhood dream — to design clothing that captures the magic of the summers we grew up loving. What started as a nostalgic idea soon became a creative mission to bring art into everyday fashion.
Daphne Alexiadou, a self-taught textile designer and illustrator from Athens, Greece, first studied marketing and advertising. Yet her passion for fashion and styling led her to pursue additional fashion design studies. Along the way, she discovered the world of graphic design, prints, and illustration, a craft that quickly became her artistic identity.
Her work embraces bold colors and striking shapes, blending exotic patterns with a playful, modern energy. Every print and every detail is designed and overseen by Daphne herself. This dedication ensures that each piece carries the authenticity, creativity, and heart that define our brand.
Our values are important to us and an important part of our identity. Daphne Alex is a brand that firmly supports and believes in the “Made in Greece” idea. All stages of our production, from the design to printing, cutting, and sewing are done proudly in Greece. Our garments are products of slow fashion, which means smaller production and minimum waste of clothing material.
Each limited collection is dedicated to all the beautiful women around the world. Through our bright colors and patterns, we would like to inspire you to be different, bold, powerful, and confident.
We invite you to explore our collection and experience the fusion of art and fashion that defines our brand!
