“Daphne Alex” is a Greek brand founded by the designer & illustrator Daphne Alexiadou in 2021. With a palette of vivid colors and unique prints, every garment is a canvas of self-expression and sophistication. Proudly crafted in Greece, DAPHNE ALEX is more than colorful clothing. Each piece represents a harmonious blend of femininity and creativity, encouraging young women everywhere to search for their own sense of style and stand out from the crowd. In our world, being different is the most beautiful trend of all.

All of our prints are designed by Daphne, and used exclusively for each garment. With great attention to detail, she gives her full love and devotion to every stroke and drawing, carefully crafting patterns that tell captivating stories. Our prints are often inspired by the eternal love for the Greek summer, the blooming flowers, wild animals, and all the shapes and colors that nature has to offer. The aesthetic of the brand is based on those vibrant prints combined with a strong feminine spirit, where every garment is intended to be a work of art itself. We simply believe that by paying attention to all the inspiring details around us, we can only create things that we love and make us feel good.

It all started with a childhood dream to design garments that could capture the essence of the summers we once cherished, yet it evolved into a creative challenge to blend art with fashion. Daphne Alexiadou is a self-taught textile designer and illustrator from Athens, Greece. She began her studies in the field of marketing and advertising, but her love for fashion and styling led her to additional Fashion design studies. During that time she began to experiment with graphic design, prints, and illustrations that she later developed and embraced as her art. 

Her work is based on bold colors and shapes and weaves together exotic patterns with playful energy. Her artistic style has been praised as very original and eye-catching, and her illustration work has been selected over the years by many clients for successful use on clothing, accessories, packaging, and marketing material.

Our values are important to us and an important part of our identity. Daphne Alex is a brand that firmly supports and believes in the “Made in Greece” idea. All stages of our production, from the design to printing, cutting, and sewing are done proudly in Greece. Our garments are products of slow fashion, which means smaller production and minimum waste of clothing material.

Each limited collection is dedicated to all the beautiful women around the world. Through our bright colors and patterns, we would like to inspire you to be different, bold, powerful, and confident.

We invite you to explore our collection and experience the fusion of art and fashion that defines our brand!